Born And Bred
Korean BBQ · Seoul · Chef Jeong Sang-won
Listed on Asia's 50 Best Restaurants roster, Jeong Sang-won's Born and Bred in Seoul elevates Korean barbecue into an omakase experience. Located near Majang Meat Market, the multi-story venue serves premium Hanwoo beef cooked over charcoal, featuring signature cuts and a tenderloin katsu sando.
2F, 1 Majang-ro 42-gil, Seongdong-gu, Seoul, 04757, South Korea, Seoul
- Asia's 50 Best Restaurants 2025
- #56 Asia's 50 Best 2026
Menu
Tasting Menu
- Signature Tasting Menu (per person) (380000)
- Basement (380000)
- Basement Omakase Course (380000) — 15-21 course premium Hanwoo omakase showcasing 150+ parts
- 21-Course Signature Omakase (380000)
Dishes
- 2F | À La Carte (12000)
- Ribeye Bulgogi (25000) — Marinated with Korean pear, soy sauce, sesame oil, garlic
- 2F Lunch Set (165000)
- 1F Casual Café (20000)
- Ribeye Roll — Premium ribeye roll with exceptional marbling
- Just-Seared Sirloin — Sirloin with pickled mustard seeds
- Saewoo-sal — Shrimp-shaped ribeye cut
- Striploin — High-fat striploin cooked to medium
- Diamond-Cut Top Blade — Premium Hanwoo top blade grilled on individual charcoal grill
- Korean Bapsang — Traditional rice with crabmeat, crab intestines, yellow corvina, sea squirt sides
The Experience
An intimate room built around the chef's counter. The meal is structured around an omakase experience and a tasting menu. A good fit for group dining.
- Occasion: Group
- Atmosphere: Intimate
- Format: Omakase, Tasting menu
- Setting: Chef's counter
Phone: +82 2-525-2282
Related restaurants
- Award-winning restaurants in Seoul
- More Korean & Southeast Asian restaurants
- More from chef Jeong Sang-won
- Onjium — Seoul (1 Michelin stars)
- Jungsik — Seoul (2 Michelin stars)
- HANE — Seoul
- Kojima — Seoul (2 Michelin stars)
- La Yeon — Seoul (2 Michelin stars)