Menu to Taste

Born And Bred

Korean BBQ · Seoul · Chef Jeong Sang-won

Listed on Asia's 50 Best Restaurants roster, Jeong Sang-won's Born and Bred in Seoul elevates Korean barbecue into an omakase experience. Located near Majang Meat Market, the multi-story venue serves premium Hanwoo beef cooked over charcoal, featuring signature cuts and a tenderloin katsu sando.

2F, 1 Majang-ro 42-gil, Seongdong-gu, Seoul, 04757, South Korea, Seoul

  • Asia's 50 Best Restaurants 2025
  • #56 Asia's 50 Best 2026

Menu

Dishes

  • Tenderloin with Truffle (39000) — Premium Hanwoo tenderloin served with truffle slice
  • Casual Dining Course (5-course + beef platter) (165000)
  • Tenderloin (per 100g) (25000)
  • Born and Bred Burger (20000) — Premium Hanwoo beef burger
  • Brisket Hot Pot Rice (48000) — Hanwoo brisket hot pot rice
  • Born & Bred Burger (Double) (30000)
  • Born & Bred Burger (Single) (20000)
  • 2F | À La Carte (12000)
  • Ribeye Bulgogi (25000) — Marinated with Korean pear, soy sauce, sesame oil, garlic
  • 2F Lunch Set (165000)

Tasting Menu

  • 21-Course Signature Omakase (380000)
  • Signature Tasting Menu (per person) (380000)
  • Basement (380000)
  • Basement Omakase Course (380000) — 15-21 course premium Hanwoo omakase showcasing 150+ parts

The Experience

An intimate room built around the chef's counter. The meal is structured around an omakase experience and a tasting menu. A good fit for group dining.

Phone: +82 2-525-2282

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